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Considering the experience of Sikhs in America.

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An unexpected ad for the USA

January 17, 2014 by Rupinder Mohan Singh

“Discover America” is a marketing program purposed to promote tourism to the United States from abroad. The program is a public-private partnership between the US Commerce Department and interests within the US travel and hospitality industry. In 2012, the program launched its theme song “Land of Dreams” performed by Rosanne Cash. The official video for the song remarkably portrays a rather multicultural image of America, and features (among other people) a Sikh tabla player (nod to @manish_vij for the link): The video is certainly unexpected, so […]

Categories: Music • Tags: Discover America, Stephen Colbert, The Colbert Report

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